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Seller Academy

Free lessons to grow your shop

Nine short lessons — listings, pricing, photos, packaging, food hygiene, customer care, bookkeeping, payment safety and your quality score.

Free short lessons for Sukon sellers, home businesses and freelancers. Each takes about five minutes. Start anywhere.

  1. Write a listing that sells · 5 min
  2. Price for profit · 6 min
  3. Product photos with your phone · 5 min
  4. Pack it the Sukon way · 4 min
  5. Food hygiene and licences · 6 min
  6. Customer care that builds repeat buyers · 4 min
  7. Simple bookkeeping and GST · 6 min
  8. Digital payments and account safety · 4 min
  9. Your quality score explained · 4 min
Lesson · 5 min

Write a listing that sells

  1. Put the most important words first in the title: what it is, the key feature and the size — for example “Rose attar, alcohol-free, 6 ml roll-on”.
  2. In the description answer the buyer’s questions before they ask: what it is made of, size and weight, how to use it, what is in the box and how it is packed.
  3. Choose the exact category and product type so buyers find you in search and the right safety checks apply.
  4. Fill in every field the form asks for — the completeness meter on your dashboard shows what is missing.
  5. Never copy text or photos from another brand. Listings must describe your own genuine product.
Lesson · 6 min

Price for profit

  1. Add up every cost per item: materials, your time, packaging, courier and small costs like gas or electricity.
  2. Pay yourself a fair hourly wage — your time is a real cost even if you work from home.
  3. Sukon keeps 3% commission plus 18% GST on that commission. TCS (0.5%) and TDS (0.1%) are taxes held for you, which you can claim back or count against your tax.
  4. Use the profit calculator to see your profit and the lowest price that covers all costs.
  5. Bundles (two or three items together) often lift profit because packaging and courier are paid once.
Lesson · 5 min

Product photos with your phone

  1. Shoot near a window in daylight. Turn off the flash.
  2. Use a plain white or light background — a sheet of chart paper works well.
  3. Take at least three photos: the front, the back or label, and the product in use or next to something that shows its size.
  4. Keep the product in focus and fill most of the frame. Wipe fingerprints off bottles and jars.
  5. Show the real colour. Don’t use filters — returns rise when the item looks different.
Lesson · 4 min

Pack it the Sukon way

  1. Follow the Sukon packaging guide and tick the packing checklist before each shipment.
  2. Wrap bottles and jars in bubble wrap and seal lids with tape; fill empty space so nothing moves.
  3. Pack the Quran and Islamic books clean, dry and separate from food or liquids.
  4. Put the packing slip and your tax invoice inside. Don’t add other brands’ flyers, phone numbers or payment QR codes.
  5. Buyers rate the packaging when their order arrives — it counts towards your quality score.
Lesson · 6 min

Food hygiene and licences

  1. Food businesses in India need FSSAI registration or a licence. Small businesses usually start with FSSAI basic registration; your turnover decides which you need.
  2. Cook and pack in a clean area. Wash hands, cover hair and keep raw and cooked food apart.
  3. Label every pack with the product name, ingredients, allergens, net weight, date of packing, best-before date and your FSSAI number.
  4. Use food-grade containers and seal them well. Don’t sell anything you would not serve your own family.
  5. Halal food on Sukon needs halal certificate details — see the halal certification policy.
Lesson · 4 min

Customer care that builds repeat buyers

  1. Confirm each order quickly — within a few hours if you can — so the buyer knows it is coming.
  2. If something goes wrong, tell the buyer early and offer a fair fix: a replacement, a partial refund or a full refund.
  3. Accept returns for damaged, wrong, fake or not-as-described items — always.
  4. Reply politely even when a buyer is upset. Keep all messages on Sukon.
  5. A short thank-you note in the parcel is welcome; never ask for reviews in return for gifts or discounts.
Lesson · 6 min

Simple bookkeeping and GST

  1. Keep one notebook or spreadsheet: date, item, price, delivery, Sukon fees and what you were paid. Download your monthly payout statement to check it.
  2. Keep your purchase bills for materials and packaging.
  3. Most online sellers of goods in India need a GSTIN. Rules for very small sellers can change, so check with a tax adviser before you start.
  4. TCS collected by Sukon appears in your GST portal — claim it in your return. TDS appears in your Form 26AS.
  5. Set aside money for tax each month so it is ready when it is due.
Lesson · 4 min

Digital payments and account safety

  1. Sukon will never ask for your password, OTP, UPI PIN or card number — by phone, email or message.
  2. Payouts go only to your own bank account, checked by our team. Anyone asking you to change it in a hurry is a scammer.
  3. Never accept payments outside Sukon for Sukon orders, and never share your sign-in code with anyone.
  4. If something feels wrong, stop and open a support ticket.
Lesson · 4 min

Your quality score explained

  1. Your score (out of 100) uses your last 90 days: on-time dispatch 35%, seller cancellations 20%, returns 15%, packaging rating 15% and time to confirm 15%.
  2. It appears after five orders. New sellers see tips instead of a score.
  3. Dispatch within the handling time on your listing, or use “Ask for more time” before the deadline.
  4. Keep stock counts up to date so you don’t have to cancel orders.
  5. If your score drops, our team helps first with guidance before any action — except in serious safety or fraud cases.

Questions about a lesson? Open a support ticket. Freelancers: see how freelance ranking works and the Women’s Safety Policy.